When the black phone rings -- don't answer it. The phone was created by Stephen King to steal your story ideas. You think he actually comes up with all of his stories? He's not some sort of genuis. He's just a no good thief that ran out of concepts after he published Carrier. The dude is a hack and the phone is his way of digging himself out of this hole he put himself in. So, beware creatives for the king is actually a peasant.